Oliver Haslam·

Tim Cook: Development Of New Apple Products Continues Despite Pandemic

Yesterday saw Apple’s Q2 2020 earnings call and there was plenty to take in aside from all the numbers. During a Q&A session, Apple CEO Tim Cook was asked about Apple’s product development plans over the next few quarters, with the response being that investors shouldn’t be worried.

Cook says that Apple continues to work on producing new products despite the ongoing coronavirus pandemic with 9to5Mac providing a transcript.

Well, we’re continuing to operate. And so, as you can tell, along with everything else going on, we were able to launch and ship the iPhone SE, the iPad Pro with the Magic Keyboard, and the MacBook Air.

We’ve already heard reports about Apple continuing to work on new products, and this reiterates exactly that:

And so, the business continues and the new products are our lifeblood. We’re continuing to work, everybody’s getting used to the work at home. In some areas of the company, people may be even more productive, in some other areas, they’re not as productive. It’s a mixed, depending upon what the roles are.

But as you can tell from what we did this quarter, despite the environment, we have our head down are working because we know that our customers want the products that we’ve got. They’re even more important in these times.

Apple’s offices – including Apple Park – remain closed as the world continues to battle the pandemic by practicing social distancing. Apple does plan to begin re-opening its Apple Stores in Austria and Australia soon, but that won’t help engineers who can’t work closely together when designing new products. The same goes for those prototyping designs, too.

Apple is expected to release four new iPhone 12 models later this year but even that is in doubt because of the difficulties associated with working under the current circumstances. It’s thought that the usual September release will see iPhones unavailable until a month or so later.

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