Oliver Haslam·

The Success of “Greyhound” Has Apple TV+ Considering More Big Movie Pick-Ups

Apple’s picking up of Tom Hanks “Greyhound” might have only happened because the ongoing coronavirus pandemic meant it couldn’t have its panned theatrical release, but it’s proven super popular.

The movie is already the biggest hit of Apple TV+ and that apparently might have an impact on the future plans for the streaming service.

According to a new Fast Company report, Apple TV+ might now be looking to pick up its own blockbuster movies and then release them on the streaming service as exclusives. Apparently, the plan is to launch one a month – or thereabouts.

While Apple isn’t telling anyone how popular “Greyhound” has been, but a Deadline report claimed that it was a huge hit. In fact, it even went so far as to say that its launch weekend saw numbers “commensurate with a summer theatrical box office big hit”.

But viewing figures aren’t the whole story here. We’re told that around 30% of the people who watched the movie during its first weekend live were new to the service, bringing in a huge number of new subscribers. If Apple TV+ can replicate that multiple times a year it’s obvious why it would want to go that route moving forward.

Apple has so far gone the route of TV shows and documentaries, but bringing more movies to the service will mimic a similar move that Netflix has been making in the last couple of years, too.

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