Oliver Haslam·

Tesla Reduces Its Full Self-Driving Monthly Subscription To Just $99

Tesla has altered the pricing structure of its Full Self-Driving feature to make it more accessible with a new monthly subscription of $99 available.

The new price means that buyers need only pay half the original asking price but goes against claims by CEO Elon Musk that the company would increase prices as the FSD system’s capabilities improved.

Instead, it appears that Tesla intends to try and get more people to use it, likely in an attempt to increase the feedback and information it receives to improve the FSD offering yet further.

Electrek notes the change comes as Tesla continues to tweak its features.

Those also all came as Tesla is deploying FSD v12, a new version of its “supervised Full Self-Driving”, which requires driver attention at all times. The new version is fully-powered by AI and is believed to be a significant advancement compared to previous software versions.

Musk has previously claimed that Tesla vehicles can be appreciating assets because they will be able to act as taxis, earning money for their owners when they are not in use. That relies heavily on the FSD system being improved yet further.

Whether or not Tesla will choose to increase the prices again in the future remains to be seen, but it wouldn’t be beyond the realm of reason for that to happen once FSD moves beyond beta.

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