We're still not entirely sold on digital personal assistants. Apple's Siri and Google's Now are both two of the most famous and arguably, the best digital assistants to be found on any smartphone today. That doesn't mean they're perfect, and we've got our fair share of reasons for that as we suspect most have. With that in mind, the door is still very much open for third party companies to offer something a little different and to make a name for themselves in the process.