Such is the power and strength of the Apple brand, that it's generally very rare for any retailer to slash the price of premium products by the company, like the latest retina MacBook Pro. From a consumer perspective, we're asked to pay more for a MacBook than we would for the majority of Windows-based laptops, but the flip side being that they retain their value extremely well, meaning that when it comes to resale, there is generally a fair bit of money to be recouped.
