Launchers are one thing that truly define Android. While iOS has been following a strictly conventional design for a long time now, Google’s smartphone and tablet operating system has consistently and elegantly been different thanks to a huge variety of third-party launchers that are available across various forums and Google Play Store. In fact, the popularity and utility of launchers is such that big Original Equipment Manufacturers (OEMs) like Samsung and HTC, have their own brand of custom Android skin that runs on top of the native OS underneath.