Apple has been in the midst of working to get both TV and movie companies lined up in order to offer a new subscription-based content deal for what seems like years now, but with the company's advances being thwarted at every juncture, it seems Apple may be about to splash the cash in order to get its feet under the table.
The 85th Academy Awards ceremony may be all about the glitz and glamour of Hollywood but it seems virtually impossible for a large event to pass without Apple making some kind of appearance.