The consumer technology industry is ever-changing and we have seen companies make some radical and rather risky decisions in the past in an attempt to get ahead of the game, sometimes you just have to sit back in amazement and rub your eyes a few times to make sure that what you are actually reading is accurate and not some kind of on-screen word play trickery. For me, this is one of those times, as reports are suggesting that Dr. Dre's Beats company has its eye on some serious expansion in the near future and could be set to launch an all out marketplace assault on the world’s most valuable company, Apple.