The HTC One V is still a fairly new arrival to the market, and although it's by no means a pile-driver in the smartphone industry, its 3.7-inch display, 1GHz single-core processor, 5-megapixel camera, and Beats Audio enhancements, inside a svelte 10 millimeters unibody render it a pretty decent package - especially given the $370 handset-only price tag.
The HTC One V - which is suspected to be releasing in black, purple and grey for those not partial to the Zune brown coloring demoed at MWC - is quite a similar smartphone to the preceding Desire S, so switching ROMs between each device would make more than a little sense.