Apple has just refreshed its Beats Solo2 Wireless headphone lineup, which now includes a new choice of colors: Gold, Silver, and Space Gray to match iPhone colors.
Here's how to use Beats Music in Safari without installing Flash Player on Mac OS X. More details can be found right here.
Beats Electronics has risen to great prominence in a short space of time, combining fashion, popular culture and music into one very recognizable product line-up. Given that Apple has always had an eye for style, the Cupertino's acquisition of the Dr. Dre-founded company earlier this year wasn't particularly surprising, and since then, Dre and co-founder Jimmy Iovine have been working with Apple to move the brand into its next chapter. The Solo2 wireless headphones are next on the agenda, and whilst they're not yet available to order, one YouTuber has gotten hold of a pair early, and considerately, has shared a few photos and impressions as the world gets its first proper glimpse at this new bit of kit.
The first new Beats Audio product ever since Apple acquired the company maker back in May has been released, and it's a pair of headphones. This would also mark the first new product from Beats to come out after Apple removed all Bose products from its inventory almost a month ago.
Given the rise in streaming music services like Spotify, the traditional digital sales model is dying a slow death, and there's no question that Apple's iTunes has not only been a linchpin of the digital music world during the past decade, but still remains the most popular online retailer of songs and albums. The Cupertino's iTunes Radio streamer hasn't really hit the heights in its short lifespan, and recognizing that it may lose ground on the rest of the field if it doesn't adapt to the current market, it's looking probable that the newly-acquired Beats Music service may be integrated into iTunes.
Apple is looking to cut down the subscription fee for its Beats Music streaming service, from $10 to $5 a month. This seems to be part of the drive to revamp the service itself since Apple acquired the Beats Electronics brand a few months back.
All Apple Stores will be removing retail and demo versions of all Bose products from the shelves as well as the demo versions coupled with iOS and Mac hardware, according to a report. Seems like the patent infringement suit filed by Bose against Beats has finally strained the longstanding retail partnership between Apple and Bose. If you weren't already aware, Apple had recently acquired Beats Electronics for $3 billion back in May, and this tussle between Bose and Beats has finally resulted in one of them ending this retail partnership. It is not clear whether it was Apple or Bose.
Beats Electronics, which was acquired by Apple earlier on this year for the tidy sum of $3 billion, has risen to prominence thanks largely to its extensive marketing campaigns. Many celebrities, particularly those with ties to the music industry and sports, have promoted the company's products simply by wearing them in music videos or in the run-up to major sporting events, and you only really have to turn on the TV to see a pair of Beats headphones floating around. Bose, the audio specialist and thus, major rival to Beats, recently struck a deal with the NFL that would permit players to be seen using only its own brand of audio hardware during and around the time of matches, but while this move also banned NFL participants from wearing any other brand including Beats, one quarterback has decided to flout the rules and has subsequently been fined $10,000.
It's been the question on everyone's lips ever since its huge acquisition story a few months back, but the mystery around just what Apple will do with Beats Music may be about to come to an end. With Apple expected to make use of the streaming service in one way or another, the question has always surrounded whether it would keep Beats Music as is, or roll it into iTunes instead. Now, following a report that claims to cite multiple sources, it appears that Beats Music may be living on borrowed time.
Apple seems determined to celebrate the buyout of the Beats Electronics and Beats Music brands and had already dedicated a page of its online store to the Beats by Dr. Dre hardware before today slashing the prices of most of those products by 10%.
