If you take away the fantastic customer service which I have always received, the wonderful quality and usability of their products, and the sense of fairy tale that has surrounded the company over the last few years, the one thing that I have always loved about Apple is their ability to produce wonderfully simplistic commercials that show off their products in the best light. Apple has a pretty decent history when it comes to advertising campaigns, with their 'Crazy Ones' commercial holding an iconic status around the world.
