Samsung just can’t catch a break right now, but with less than a day until the company officially takes the wraps off its Galaxy S8 flagship smartphone, it seems it can catch fire just fine.
As Samsung continues to work to get over the debacle that was its Galaxy Note 7 launch during which the phone was eventually removed from sale permanently due to its ability to spontaneously combust, the company is again fire fighting after one of its Singapore stores reportedly went up in smoke, causing the outlet to temporarily close.
According to reports, Samsung has already confirmed that its Samsung Experience Store at AMK Hub in Singapore did experience a fire and that overhead sprinklers were able to extinguish it.
Samsung also confirms that, thankfully, nobody was hurt during the fire and that the cause is as yet unknown. Given Samsung’s recent history with fires, often caused by its own devices or the batteries that were taken from them, fingers will no doubt already be pointing at the company’s inventory.
We are currently assessing the property damage and working closely with the authorities to determine the cause of the fire. The store will remain temporarily closed during this period. We sincerely regret any inconvenience caused.
With Samsung getting ready to unveil the Galaxy S8 and Galaxy S8+ smartphones, the first big releases since the Galaxy Note 7 was removed from sale due to faulty batteries, all eyes are now on the company to see how it handles any potential fallout. Perhaps the biggest question regardless of the store fire is whether the Galaxy Note 7 situation will have any bearing on how well the new Galaxy S8 devices are received.
Initial indications are that Samsung need not worry unduly, although its design decision to move the fingerprint sensor to the rear of the device is perhaps a larger problem that was equally as avoidable as that which befell the Galaxy Note 7.
(Source: Channel NewsAsia)
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