Most of us can recall that iconic "I’m a Mac" ad campaign by Apple some years ago, which saw Justin Long represent the Mac brand as a trendy, young, modern guy whilst John Hodgman was a comparatively old, middle-aged man carrying the flag for PC.
As you would expect, the vast majority of PC users didn’t subscribe to the notion, and claimed the personification through Hodgman misrepresented them entirely. However, a new study by research outfit Bundle appears to show that the campaign was just, and that Apple users are indeed more fashionably-aware than their PC-using counterparts.
Bundle collated its data from 700,000 computer users’ spending habits, and found Mac users are more inclined to spend their dollars at the likes of Burberry, Ted Baker and Jimmy Choo, whilst PC users are invariably more inclined to shop for modestly-priced gear from Old Navy.
There’s little doubt that, pound for pound, Apple’s range of computers, tablets, smartphones and peripherals have the edge when it comes to aesthetics. Jony Ive has – along with the late Steve Jobs - worked hard to keep the fruit company’s product designs a shade ahead of the pack during the last decade – a move which has paid dividends in each market.
When taken into consideration the price of Apple’s range, it figures that Apple buyers would be more likely to spend bigger when it comes to clothes and accessories, since they’ve the monetary means. Indeed, a report we covered last week by numbers firm NPD – which concluded iPad owners to be older and wealthier than those purchasing from other vendors – seems to corroborate this theory.
Although I’m possibly making a few irresponsible assumptions, does this render Apple products as much fashion accessories as great technological products? Or is it simply the case that Apple sells premium products to those with more disposable income to spend on higher-priced everything?
We’d love to hear your opinions on these findings, so please feel free to drop a comment via our Facebook or Google+ pages!
(via CultofMac)
You may also like to check out:
- Study Shows Apple Being The Most User Satisfying Brand In The U.S, Way Ahead Of Windows PC’s
- Apple ‘Well Ahead’ Of Rivals In Brand Loyalty For Smartphones
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