Oliver Haslam·

New Apple Ad Ditches Leather iPhone Cases For Good

Apple famously ditched its leather iPhone cases with the release of the iPhone 15 and iPhone 15 Pro late last year, replacing them with the FineWoven fabric cases that are on sale today.

Those cases have had their detractors with some noting that they don’t stand the test of time given their high price. Now, Apple has sought to drive the adoption of the new cases with a new ad.

The ad, titled Goodbye Leather, has been made available on Apple’s UK YouTube channel and only runs for 14 seconds. The ad notes that Apple has chosen to move away from leather to help reduce the impact on the planet, something that the company also touted as the reason for the move in September of last year.

Since the release of the FineWoven cases, we’ve seen a number of issues crop up, not just the problem of the material fading over time. One issue saw some people sharing photos of FineWoven cases whose USB-C hole was misaligned, making charging iPhones difficult, as MacRumors reminds us.

Apple discontinuing leather accessories for environmental benefits was a noble aspiration, but FineWoven accessories have been very poorly received. Just days after the first FineWoven cases were released for the iPhone, some customers and media outlets complained about the fabric exterior being prone to scratches and stains. A photo of a FineWoven case with a misaligned USB-C port cutout also surfaced.

Apple has so far refused to comment on the cases or the public’s perception of FineWoven as a whole, but it’s clear that leather won’t be making a come back at this point.

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