Oliver Haslam·

Meta AI Rolling Out To WhatsApp, Facebook, Messenger, Instagram In Europe This Week

Having launched in the United States back in 2023, Meta AI is finally coming to Europe. It’ll bring AI features to WhatsApp, Facebook, Messenger, and Instagram starting later this week.

This comes after Meta had previously paused the rollout after an Irish privacy watchdog told it to cease training the AI on content posted by Facebook and Instagram users.

The multimodal Llama AI model was also paused in the European Union over similar concerns.

However, while Meta AI is now coming to Europe it won’t have the same capabilities as it does in the United States. Instead, AI says that it will act as a simple chatbot instead, The Verge reports.

“This launch follows almost a year of intensive engagement with various European regulators and for now, we are only offering a text-only model in the region which wasn’t trained on first-party data from users in the EU,” Meta spokesperson Ellie Heatrick tells The Verge. “We will continue to work collaboratively with regulators so that people in Europe have access to and are properly served by Meta’s AI innovations that are already available to the rest of the world.”

The role of AI in future Meta services remains to be seen across the EU, but this is at least a sign that things are moving in the right direction for people who want feature parity with those in the United States.

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