Apple recently released the new 24-inch M1 iMac to the world and while its colors might not be for everyone, it’s largely been well received. And it turns out that there was one man involved in its design that many might not have expected – Jony Ive.
Ive left Apple in 2019, but it turns out that he was involved in the design of the iMac.
According to Wired, Ive was involved but it wasn’t clear to what extent or whether his new firm, LoveFrom, was involved.
But Apple has another reason to reference this old campaign. Jony Ive was involved in the design of this new iMac, despite having left Apple back in 2019. Hardware design is a long process, so perhaps it’s not surprising that Ive’s fingerprints are all over this new desktop. But, interestingly, Apple would not confirm or deny if he worked on the 2021 iMac after he left the company – just that he had worked on it.
The new 24-inch iMac is the machine’s biggest redesign in a long while and it wasn’t thought Ive was involved but, now we know, he was.
The M1 chip inside is still the big draw here though, thanks to its exceptional thermal performance and raw speed.
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