Microsoft seems to be getting pretty good at producing video commercials that make their products stand out from the rest. I’m pretty sure we have all seem the wonderful TV commercial for Internet Explorer that makes us actually want to give IE a second chance. Apart from that, we also recently saw the first Windows 8 ad going live that introduces us to the OS.
So on the eve of Microsoft’s first video commercial for Windows 8, I thought it will be a good time to check out the promo for the flagship Windows 8 powered device, Microsoft Surface, which was released back in June. The video itself is clearly designed to raise the suspense surrounding the new tablet, with Microsoft playing on the fact that not a great deal of information is known about what the Surface will actually bring to the market when it ships on October 26th. The dark undertones of the video as well as the backing music only adds to the sense of mystery.
As we move closer to the release of the Surface tablet, along with Windows 8, it’s highly likely that the video promotions will become more frequent to coincide with the billboard posters that have been taken out to advertise the tablet in certain major cities in the United States. It’s also highly likely that additional videos will actually drill-down and focus more on the features that come attached to owning a Windows 8 powered Surface tablet.
Consumers don’t have to wait that long until the Surface tablet hits the store shelves, and judging by the plethora of comments which accompany the video; it is sure to go down as a commercial success for Microsoft. Users will be able to choose from the sleek and elegant Windows RT Surface tablet with either a 32GB or 64GB storage capacity or the larger and more powerful Windows 8 Pro option in either 64GB or 128GB capacities.
So without any further delay, here is the awesome Microsoft Surface video from June:
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