Oliver Haslam·

Apple’s Siri Tipped For Huge WWDC Generative AI Update

Apple’s Siri has long had its problems and it’s fallen behind the likes of Alexa and Google Assistant in a plethora of ways. Apple is thought to be well aware of that fact, however, and is keen to right the wrongs of previous years.

Now, a new report claims that Apple is readying a big WWDC unveiling of a revamped Siri that will make use of generative AI.

That report comes via blogger yeuxz1122 on the Naver platform which suggests that generative AI is something that will help push Siri to the next level. The unveiling of the improvements is expected to happen at the WWDC event, likely to be held in June.

If that is the case we can likely expect the new Siri to be part of the bigger iOS 18 update that will then likely ship to the public in September.

Writing on Naver and via machine translation, the leaker says that there are a few facets of the Siri update.

This is the related developer source.
Recent progress on applying generative AI to Apple Siri.
this is the main content
Generated AI version of Siri on Apple’s Ajax-based model announced at WWDC
Adds more personalization and natural conversations to Siri
Add efficient management between devices such as various Apple iPhones
Added a new Apple-specific creational service
Adding linkage services between various external services
Some services or features differ between subscription services.

It isn’t immediately clear what some of these things are or how we should interpret them, but the suggestion that some of the changes will depend on subscription services might mean that Siri will better hook into Apple’s pay-for options including Apple Music, Apple News+, and more.

Apple has previously been tipped to be working on generative AI and large language model projects and it now appears we might see the results in a few months.

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