Oliver Haslam·

Apple’s Holiday Ad Is Here And It’ll Hit You Right In The Feels

Apple has shared its annual holiday-themed ad on YouTube, giving us all the chance to watch it for the first time.

The company also shared a video that takes viewers behind the scenes of the ad’s filming to show how it was made using an iPhone.

Apple releases an ad like this every year and they always tug at the heartstrings. This year’s video is no different with a stop-motion boss proving to be the villain of the piece. The video goes on to show that perhaps the boss isn’t as bad as first thought, but we don’t want to spoil it — be sure to watch the full ad for yourself.

Creativity has the power to change the way we see each other, and the world. Sometimes, seeing things through a new lens can make all the difference. You make the holidays.

The ad itself was recorded on an iPhone 15 Pro Max, Apple’s blurb says, with a MacBook Air then used to edit it together to create the video that is now available on YouTube.

The holiday season is always a big one for Apple with customers receiving new devices as gifts which then in turn helps Apple sell services to those people. The Apple Watch and iPad are often popular gifts at this time of year, with the Apple Watch Series 9 and Apple Watch Ultra 2 being the latest models that are sure to be on wishlists around the world.

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