Oliver Haslam on May 18, 2021, 12:38 am

Apple Watch Gets New Pride Edition Braided Solo Loop And Nike Sport Loop

Apple today announced two new Apple Watch bands as part of its International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT) celebrations.

The two new bands, one a Pride Braided Solo Loop and the other a Nike Sport Loop both feature the traditional Pride colors, plus a few more.

Since the introduction of Apple Watch Pride Edition in 2016, Apple’s unique Pride bands have been a visible illustration of the ways in which the company stands with, supports, and is proudly made up of members of the LGBTQ+ community. Today, on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT), Apple debuts a new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history. Recognizing that inclusion and equity are core goals of the LGBTQ+ movement, and that diverse and multiracial activists have been at the heart of this community from the start, this year’s offering honors that history as well as the work still ahead.

The new Braided Solo Loop in particular is a stunning watch band and it features additional colors to represent the full breadth of IDAHOT. The new band is available to order for $99 right now with delivery set to take place next week.

The Pride Edition Braided Solo Loop artfully weaves together the original rainbow colors with those drawn from various Pride flags to represent the breadth of diversity among LGBTQ+ experiences and the history of a movement that has spanned generations. Black and brown symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals. The unique band features stretchable recycled yarn interwoven with silicon threads, designed for ultracomfort without buckles or clasps. To ensure the best fit, customers can choose from 12 available lengths of the Braided Solo Loop.

The second watch band is the popular Pride Nike Sport Loop that uses velcro to attach. It’s mostly white with the Pride colors wrapping around your wrist when wearing. Again, this band is available to order now with delivery taking place next week. Much more affordable, the Nike Sport Loop runs at $49.