Oliver Haslam·

Apple Vision Pro Launch Date Is Now Official, Pre-Orders Begin Next Week

When Apple announced the Vision Pro headset back in June of 2023 it was coy about when it would actually go on sale. Set to cost $3,499, the headset was slated for an early 2023 release in the United States, but we haven’t heard any more from Apple on the subject since – until today.

Apple today has announced that Vision Pro headset will go on sale in the US on February, with pre-ordering beginning as soon as next week on January 19, at 5 a.m. PST.

While Apple doesn’t attend CES itself, it isn’t beyond announcing things that take the spotlight away from the event. That’s exactly what has happened this time as well with Apple announcing the aforementioned details regarding Vision Pro while the convention in Las Vegas is going on.

“The era of spatial computing has arrived,” said Tim Cook, Apple’s CEO. “Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary and magical user interface will redefine how we connect, create, and explore.”

According to Apple’s press release:

Apple Vision Pro will be available beginning Friday, February 2, at all U.S. Apple Store locations and the U.S. Apple Store online. Vision Pro is a revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment. Vision Pro seamlessly blends digital content with the physical world and unlocks powerful spatial experiences in visionOS, controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. An all-new App Store provides users with access to more than 1 million compatible apps across iOS and iPadOS, as well as new experiences that take advantage of the unique capabilities of Vision Pro. Pre-orders for Apple Vision Pro begin Friday, January 19, at 5 a.m. PST.

It’s been reported for a while now that Apple has been flying employees to Cupertino to learn about the Vision Pro headset before sharing that information with public in their own Apple Stores.

It’s expected that Canada, UK, and China to be the first countries to join the United States in Vision Pro availability, although it still isn’t clear when that will happen.

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