Oliver Haslam·

Apple Spent A Massive $10 Billion On The Apple Car Project Before Canceling It

When Apple finally canceled the Apple Car project after more than a decade earlier this week the move was somehow both a surprise and not a surprise at the same time.

The project was already thought to have been a problematic one, with multiple engineers and managers having been involved and then moved on in an attempt to get it back on track. Now, a new report claims that the disastrous project cost Apple a cool $10 billion before the company finally pulled the plug on its electric car hopes.

That’s according to a New York Times report which says that Apple sources who worked on the project say that Apple had also changed its goals for the electric vehicle over the course of the last decade.

By the time of its death — Tuesday, when executives announced internally that the project was being killed and that many members of the team were being reassigned to work on artificial intelligence — Apple had burned more than $10 billion on the project and the car had reverted to its beginnings as an electric vehicle with driving-assistance features rivaling Tesla’s, according to a half dozen people who worked on the project over the past decade.

At various parts during the Apple Car’s development, it was thought that Apple was working on a fully autonomous vehicle that would be unlike anything we’d seen before.

Then there was a claim that Apple was instead going to license its self-driving technology out to carmakers but it seemingly decided to roll back the plans to just make an EV similar to those made by Tesla.

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