Oliver Haslam·

Apple Says Its iOS App Economy Created 300,000 Jobs Since April 2019

Apple is getting a lot of stick for the App Store and the way it treats developers right now, what with Epic taking the company to court over how things go down. But it isn’t all bad, apparently, with Apple saying that its iOS app economy created almost 300,000 jobs since April 2019.

Apple made the claim in a Newsroom post today, saying that Americans of all ages were able to get in on the act.

The iOS app economy has created nearly 300,000 new jobs since April 2019, helping to provide opportunities for Americans of all ages even as COVID-19 continues to create immense challenges and uncertainty for communities across the country. Developers nationwide — including companies such as Caribu, H‑E‑B, and Shine — have adapted their businesses to make sure they can keep supporting their customers during a challenging time.

That 300,000 jobs accounts for a 15% increase in the number of jobs the App Store supported in the United States last year. Apple highlighted some success stories, including how some developers are dealing with the coronavirus pandemic.

Caribu is an app that enables immersive, activity-rich video calls, allowing families and friends to stay close even from afar. Participants can draw together, read bedtime stories, solve puzzles, cook, and even visit museums in real time — connections that have become even more important in recent months. Caribu co-founders Maxeme Tuchman and Alvaro Sabido saw their business take off this spring, as people sought new ways to keep in touch. To respond to the tenfold increase in customers across the globe, Caribu’s team tripled in size, from 4 employees to 12, contributing to the 17,000 new app economy jobs in Florida.

Apple also pointed out that it’s “on-track” to meet its promised $350 billion contribution to the United States over a five-year period. That includes manufacturing and supply chain jobs as well as Apple Retail etc.

The timing of this news is surely no coincidence, with Apple under severe pressure from all angles right now. Or maybe we’re just being cynical.

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