Oliver Haslam on June 18, 2024, 8:29 pm

Apple Reportedly Puts On Hold Plans For Vision Pro 2 In Favor Of Cheaper Model

The Apple Vision Pro has been on sale in the United States since February and is set to go on sale in new countries within weeks, but a new report claims that plans to produce an upgraded second-gen model have been put on hold already.

Apple was thought to be working on an upgraded version of the Apple Vision Pro for a release further down the line but those plans have now been paused amid ongoing reports of slow sales for the $3,499 headset.

However, with the price thought to be a key issue for some buyers, The Information reports that the shelving of plans for a second-gen model hasn’t affected Apple’s plans to launch a new, cheaper version.

The report suggests that Apple still intends to launch a cut-down version of the Apple Vision Pro before the end of next year with the company thought to be aiming for a price point of around $1,500. That would be less than half that of the current model, suggesting that the company will remove some key features in order to hit that price point.

It’s as-yet unclear how Apple intends to take a $3,499 device and reduce its production costs far enough to sell it for just $1,500, but we can expect some big changes. With a late-2025 launch thought to be in the cards we’ll have to wait a year or so before we can find out just which corners Apple intends to cut.