Oliver Haslam·

Apple Quietly Bought An AR Company Camerai According To A New Report

Apple often buys smaller companies and doesn’t always make a big fuss about it. So the news that it might have picked up an AR and camera company out of Israel without announcing it shouldn’t come as a huge surprise.

The company, Camerai, has reportedly been making some of the APIs and tools that have made it easier for third-party developers to create AR-related apps and games for use on iPhones and iPads.

It’s also said to have been behind some of the tech that has gone directly into Apple’s Camera app as well according to reports by TechCrunch and Calcalist.

Its tech included the ability to detect different objects in the picture, and outline them with precision to alter them cosmetically; the ability to outline and apply filters across the whole image; a “skeleton tracking” neural network API that could detect and draw body joints in real time overlaid on a picture of a human; and its own version of selective focus for enhanced portrait modes….

Apple’s Camera app has implemented machine learning of late and that might have been down to the tech and expertise picked up from Camerai.

Apple buys tons of companies every year and it’s rare that it tells anyone about it. The company bought its way to Siri and also recently bought Dark Sky, weather technology that will likely be rolled right into Apple’s own Weather app in the future.

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