If you’ve ever played a game streaming service like Xbox Game Cloud or Nvidia GeForce Now on an iPhone you’ll know that the only way to do it is via their respective web apps.
But that’s all changing after Apple confirmed that those services can finally submit apps to the App Store.
The result means that companies like Microsoft, Nvidia, and Netflix will no longer need to resort to web apps in order to make their services available to customers and that their apps will be available in the App Store like any other.
Apple confirmed the news as part of a bigger change to its App Store policies yesterday.
Today, Apple is introducing new options for how apps globally can deliver in-app experiences to users, including streaming games and mini-programs. Developers can now submit a single app with the capability to stream all of the games offered in their catalog.
This comes after years of companies like Microsoft and its Xbox brand complaining that they were not able to make real iPhone apps to offer their service. Apple argued that because it wouldn’t be able to review every individual game, they’d all need to be submitted individually. That’s something that simply isn’t workable for a game streaming service but now Apple has finally relented.
Unlike some other App Store changes, this one is available to all iPhone owners around the world and now all eyes will be on Microsoft, Nvidia, and others to see when they will make apps available.
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