Oliver Haslam·

Apple Looks Poised To Acquire Struggling Fitness Equipment Manufacturer Peloton

Following the news that fitness company Peleton has been struggling to make ends meet and is now potentially cutting production and laying people off, Apple is one company that some are touting as a potential savior.

Apple is already a company with a strong position in the fitness world thanks to Apple Watch and Apple Fitness+, potentially making it a good place for the Peleton brand to sit.

According to multiple reports including one from Inc., Apple is one company that could be a good fit for Peleton, thanks in part to the fact that it could easily spend the $8 billion required to make the buyout happen.

Another reason could be Apple’s track record with “forecasting customer demand,” something Peleton has proven particularly poor at.

Second, there isn’t a better company on earth when it comes to forecasting customer demand and managing the supply chain than Apple. Cook is famously an operations guy, something Peloton desperately needs right now. Apple could easily trim back expenses, increase production efficiency, and leverage what Peloton does best–recurring subscription revenue.

The most obvious fit here however, is Apple Fitness+ and Peleton’s existing solution of guided fitness regimes and live competitions on bikes and treadmills. Apple does something similar but in a much more asynchronous way and it’s easy to imagine a world where your Peleton bike talks to your Apple Watch and vice-versa.

However, whether Apple would indeed go for such a purchase remains to be see even if it does seem to make sense on a number of levels.

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