Apple is fast becoming more of a services and subscription company than an iPhone and Mac maker and that looks set to continue.
According to a new Bloomberg report, Apple is working on a fitness subscription that would include exercise videos.
Similar to Peloton, the videos would show users how to perform moves and then motivate them as they go. It’s also possible that the subscription would be part of the rumored Apple One bundle, too.
The company is also developing a new subscription for virtual fitness classes that can be used via an app for the iPhone, iPad and Apple TV, the people said. That service will be offered in a higher-end bundle with the rest of Apple’s services. Codenamed “Seymour,” the workout package would rival virtual classes offered by companies including Peloton Interactive Inc. and Nike Inc., according to the people.
Apple’s focus on health and fitness is no surprise and it is also renaming the Activity app to Fitness alongside iOS 14 and watchOS 7. The app looks set to become the central point for all of Apple’s health-related features, with a new subscription service apparently part of that.
According to Bloomberg, the videos will be available on iPhone, iPad, Mac, and Apple TV so users will be able to watch on a big screen in their living room or on an iPad atop their stationary bike, for example.
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