Oliver Haslam·

Apple Highlights (RED) Products On World AIDS Day

Apple has again reiterated its commitment to (RED) on World AIDS Day, releasing new downloadable Apple Watch Faces.

The company has sold special (PRODUCT)RED devices and accessories since 2006 and has helped raise huge sums of money.

The (RED) initiative supports the Global Fund which helps to provide healthcare services to communities in need in sub-Saharan Africa. Apple’s help means that people have been able to get the HIV tests that they need, while millions of mothers have also been helped to ensure that they don’t pass the virus on.

Since 2006, more than a quarter of a billion dollars in Apple-supported grants have helped provide care and support services for over 11 million people and distribute over 197 million HIV tests. Apple’s support has also helped over 5 million HIV-positive mothers prevent passing the virus on to their babies.

(PRODUCT)RED devices currently sold by Apple include the iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Series 8. There are also accessories including cases and Apple Watch bands that come in the famous red colorway, with a portion of proceeds going to charity.

Apple’s newsroom post also pointed to books about HIV/AIDS as well as an App Store app that “helps people affected by HIV by making it easier to track PrEP (or pre-exposure prophylaxis) and maintain full and happy relationships.”

Apple goes on to note that “by taking PrEP on a daily or occasional basis, users can effectively prevent an infection, and the app can assist them in keeping track of PrEP intake, entering PrEP checkups, adding information to a calendar, and storing test results.”

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