The talk of Apple delving further into the television market is something the blogosphere cannot seem to shake off. Analysts continue to reignite the fire, and although nobody seems sure enough to offer any specifics on the venture, it is widely presumed to be happening in the near future. Much like the iPad mini prior to a couple of months ago, not everybody is convinced this is something Apple will be doing just get, but undeterred, Apple analyst Gene Munster has once again delivered his projections on how many of the mysterious device he forecasts the Cupertino as selling.
When we’re talking about the future of Apple TV, we’re referring to a connected TV effort, as opposed to the little black box currently on sale. If you can imagine an ordinary HDTV with an Apple logo on it somewhere, that’s the kind of thing analysts expect to see from Apple very soon. The most iconic and reliable publications, including Bloomberg and The Wall Street Journal have all suggested Apple will be taking its TV push to the next level, and with Peter Misek of Jefferies estimating 4.9 million units sold in CY13, Piper Jaffray’s Gene Munster has once again waded into the open conversation.
Munster seems to have talked about little else over the past year or so, thus it’s no surprise to see him chiming in to the argument once again. He envisages an all-singing, all-dancing HDTV, and reiterated this once again in note to clients yesterday. According to a report over at BusinessInsider, it will be ready in time for the holiday season of next year, and although no specifics on display size have been revealed, ballpark figures thrown up by Munster suggest the range will be between 42-inches and 55-inches.
In terms of prices, Munster predicts $1,500 and $2,000, which although a great deal pricier than other HD panels on the market, is surprisingly cheaper than some would presume – particularly given the cost of a Thunderbolt display.
It would certainly be intriguing to see Apple make a proper attempt to tap into the lucrative TV market, and as a fan of the current Apple TV, I cannot wait to see what the fruit company has up its sleeve.
Thoughts?
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