Oliver Haslam·

Apple CEO Tim Cook Believes Vision Pro Had Its ‘Moment’ Like The iPhone And Mac

Apple CEO Tim Cook has sent an email to employees thanking them for their work on the Vision Pro headset.

The email was shared with Bloomberg and in it Cook compares the Vision Pro launch to some other iconic devices produced by the company.

Cook compared the Vision Pro launch to the Mac, iPhone, iPad, and Apple Watch when saying that they are all “groundbreaking products.” He also said that they all “redefined technology,” something that the Vision Pro will need to do in order to justify its eyewatering $3,499 asking price.

I remember the day we launched iPhone. We knew we had something special, but none of us could have foreseen its profound impact on our everyday lives. Then came iPad, a magical sheet of glass that becomes anything you want it to be, fostering new forms of connection and creativity for millions of people. With Apple Watch, there isn’t a day that goes by I don’t get a note from a user about its lifesaving impact. And now with today’s launch, Apple Vision Pro joins the pantheon of groundbreaking products that have defined Apple and redefined technology as we know it.

The Vision Pro is now available to buy with a 256GB model setting customers back $3,499 while additional storage options are also available.

512GB and 1TB options are offered for those who need extra storage with prices increasing by $200 each time.

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