The Apple Car project is one that has been rumbling on for more years than we care to remember and there have been various reports of changes of leadership and personnel for almost as long.
Now, a new report claims that Apple has decided to scale back its ambitious project while also delaying a launch until 2028.
The Apple Car had previously been tipped for a 2026 release but now Bloomberg’s Mark Gurman says that Apple looks more likely to unveil it in 2028 at the earliest.
The project dates back a decade at least and has been managed under the codename Titan among others. But ongoing issues have plagued the program, and now Gurman believes that Apple has taken the decision to ditch some of its autonomous driving plans and revert to Level 2+ autonomy instead. Apple had originally aimed to produce an advanced self-driving vehicle for use on highways.
Now, after finding it wouldn’t be able to complete such a vehicle in the foreseeable future, Apple is developing more basic driver-assistance features in line with current Tesla Inc. capabilities, according to the people with knowledge of the plans. The car will use what is known as a Level 2+ system, the people said. That’s a downgrade from previously planned Level 4 technology — and, before that, even more ambitious aims for a Level 5 system.
The report notes that it’s possible that Apple could once again decide to change its approach before the Apple Car ships, but the latest news is also seen as a make-or-break moment for the project.
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