Oliver Haslam on March 15, 2019, 9:59 pm

Apple Airs New iPhone ‘Privacy Matters’ TV Ad, Watch It Right Here

Apple continues to make a big deal about privacy in a world where many tech companies seem to want to vacuum up your data, and it’s released a new ad on its YouTube channel that further highlights this.

The ad also appeared on air last night and will continue to show throughout the United States ahead of a worldwide launch.

The ad is 45 seconds in length and carries the tagline “privacy matters”, which is a stance Apple has been taking for years. Throughout the ad we’re showing situations where people might want their privacy protected as they go about their daily lives, with Apple highlighting that people often take privacy for granted.

However, Apple isn’t immune to having privacy issues of its own. As many have pointed out, this ad comes just weeks after a bug saw Group FaceTime used to eavesdrop on people after it was found that a call recipient didn’t have to answer in order to be observed. Apple has now fixed that bug, however, and it’s important to note that a bug is one thing. A business model which revolves around dipping into, and then using other people’s data, is a different one.

Facebook and Google, take note.

Apple has long seen itself as an advocate for privacy and the iPhone is an extension of that. During CES in Las Vegas recently, Apple took out a building-sized ad which simply stated “what happens on your iPhone, stays on your iPhone.”

Except if you were on the receiving end of a Group FaceTime call, of course.