Oliver Haslam·

Tim Cook: $999 “Value Price” For iPhone X, Release Of iOS 11 “A Day To Remember”

Apple’s iPhone X is the talk of the town right now, and following its announcement, CEO Tim Cook has been doing the rounds trying to drum up excitement for the iPhone 8, iPhone 8 Plus and iPhone X as well as the Apple Watch Series 3.

Yes, the Apple TV was also refreshed but if we are honest, nobody is rushing out to buy one of those. The iPhone is where it’s at, though, and Cook was on Good Morning America yesterday to tell the country about what it shared last week.

As you might expect, the iPhone X was on the agenda and it did not take long until the hefty $999 price tag was brought up by host Robin Roberts. Tim Cook’s response was one in which he argued that the iPhone X actually has a “value price”.

Well, it’s a value price actually for the technology that you’re getting. As it turns out, most people are paying for phones over long periods of time. And so, very few people will pay the full price of the phone initially. Also, most people actually trade in their current phone, and some carriers throw in subsidies and discounts.

When you look at it, the iPhone in particular has become so essential in our daily lives, people want it do more and more and more. So we’ve built more and more technologies into it to be able to do that.

Moving on to the software release that happened yesterday, bringing iOS 11 to iPhones and iPads that are already in the hands of users around the globe, Cook called the launch “a day to remember,” suggesting the release of ARKit is a big reason that iOS 11 is so important to Apple.

Well this is huge because it’s the first time that hundreds of millions of customers will be able to use AR for the first time. So we’re bringing it to mainstream, if you’ve got an iPhone 6s or later, you have augmented reality today.

The installation of iOS 11 on such a large existing user-base means that augmented reality is now a possibility for more people than ever before. Developers have been working on apps since iOS 11 was announced at WWDC earlier this year, and a number are ready to go right now. With app updates flooding in, be sure to check out your installed apps – you never know which might have an ARKit addition this week.

(Source: ABC News)

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