During last night’s Code Media conference, Apple’s design chief, Eddy Cue, sat down with Ben Silverman where he shared additional information about the upcoming Planet of the Apps reality TV series which has only recently finished filming.
The interviewer, Ben Silverman, is actually one of the original idea generators behind the Planet of the Apps concept, and therefore has a bit of a vested interest in steering the conversation in that direction, but it’s still great to learn that Apple will be airing that show during spring season, and to complement this exciting news, we now also have the first Plant of the Apps trailer to watch as well.
Ben Silverman was involved in the creation of the show from very early on along with will.i.am, who is probably more famous as being the rapper from the Black Eyed Peas than for being a technology enthusiast and innovator.
They both had originally decided to pitch the concept of the show to various major networks, but it was after a conversation with Apple that the partnership really began and the show came to life.
My partners and I were working on the show and taking the show out to pitch it. We took it out to pitch it to the traditional players and platforms and were really focused on broadcast. During the process, we had one day of meetings and all of the people we pitched to wanted the show.
Expanding on how this effort ultimately landed up in Apple’s court, Silverman explained:
Will said, ‘I have to go have a meeting with Jimmy Iovine and Eddy Cue, are you guys cool if i bring up the idea?’
Will laid out the concept and they immediately connected on it.
It seems that it really does pay to have friends in high places, especially if it’s as high a place as the richest company in the world which is big on innovation and new content.
As mentioned earlier, the interview with Silverman also resulted in the first trailer of Planet of the Apps being shown in a public setting. The trailer shows developers being afforded with just 60-seconds of pitch time to sell their app and the idea. Getting an initial interest from the celebrity advisory board then results in additional pitch time being given.
There’s no solid release date been given for Planet of the Apps just yet, but Eddy Cue has confirmed that it will be available sometime this Spring directly through Apple Music or the dedicated Planet of the Apps app.
(Source: Recode)
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